If you've ever tried a bar of shampoo and thought, "This is just hair soap," you're not alone. That thought comes naturally because the shape is...

Have you ever been like this: you bought a solid shampoo, the first 3 days were "wow", and after a week — "what is happening to...

You're not just buying a cream or shampoo. You're buying a feeling: "it'll be safe here," "it'll work here," "it's worth my money." And often it's...

Solid products have several “camera-friendly” features: shape, texture, sound, ritual. And one more thing – a clear beginning and end. You open the box. You touch...

10-20 years ago, solid cosmetics often sounded like “old-fashioned soap.” But today, it’s more like a concentrated formula in a convenient form. In other words, it's...

Hard products never completely disappeared. They simply retreated to the places where they had the strongest advantage. These are usually “quick fix”, “in the purse”, “in...

There are things that have become signs of "civilization." The car key. The coffee maker. And... the bottle in the bathroom. The bottle says, “I have...

When beauty became mainstream, the question changed. Before, the question was: "What do I have at home and what do I know how to make?" And...

For a long time, cosmetics were more of a “thing” than a “liquid.” They traveled in boxes, jars, waxes, and powders. Why? Because it was easier....

"Cool" didn't come about because someone invented ecology. It came about because it was convenient. When water was far away, when you had to carry everything...